Brand Jumpstart
Brand Jumpstart delivers professional-quality branding for climate companies — a complete brand foundation, done in 3–4 weeks, at a price that doesn't require a funding round first.
By ThriveKite · built specifically for people working in climate, by someone who's spent 20+ years doing this work.
The gap we're filling
You can't afford good branding. You can't afford bad branding either.
Climate companies often get stuck here. It's too early to make a big investment in brand, but what you've put together isn't quite cutting it. Your hard work deserves better.
You've gotten this far using whatever resources you can — AI, junior talent, the cheapest help you could find — and those can get you started. But there comes a point when it's time to take it to a professional level.
The Brand Jumpstart is the option that didn't really exist before: expert strategy and AI working together to make professional branding accessible without major funding. Built around how people actually make decisions — not just what looks good — so your brand works as hard as your solution does.
What you walk away with
When we're done, you'll have a professional brand foundation that matches the quality of what you're actually building — positioning, visual identity, and every asset you need to show up with confidence.
Your complete strategic foundation — positioning, core messaging, voice and tone, and storytelling framework. Everything that defines how your brand thinks, talks, and shows up, in one document you'll actually use.
Professional logo files in multiple lockups and formats, ready for website, deck, social, and print.
A fully coded HTML landing page, built on your new brand and messaging. Actually there, not just a blueprint.
A complete presentation built around your value prop, the questions people actually ask, and a clear next step.
A polished overview ready to share at events, in follow-up emails, or with anyone who wants a quick look at what you do.
Branded digital cards you can share instantly — because your brand should show up everywhere you do.
Plus a carbon dioxide removal purchase with every project — your brand starts life carbon-negative.
How it works
Brand Jumpstart is a structured, high-efficiency engagement that takes you from blank slate to a complete brand foundation — in four focused conversations. It kicks off with a live intake where we dig into your business, audience, and what makes your solution different. From there, your design & brand expert does the strategic and creative heavy lifting between sessions — using AI to accelerate research, synthesis, and production — so by the time we meet again, there's already something real on the table.
Session 1 · 1 hour
We dig into your business, audience, and what makes your solution different — live, in a focused conversation. No long questionnaires to wrestle with; just a real conversation that becomes the foundation for everything that follows.
Your design & brand expert reviews your brief and runs targeted research — using AI to accelerate audience analysis and competitive landscape mapping. From there, they develop three rough brand directions — each grounded in a distinct strategic hypothesis — for us to explore together in Session 2.
Session 2 · 1 hour
We share key insights about your brand, your customers, and your market that shaped three rough brand directions — each grounded in a distinct hypothesis about how your brand could show up in the world. You tell us what's resonating, what isn't, and what feels closest to true. That gives us exactly what we need to move into refinement.
With your direction confirmed, your expert develops the full brand definition — positioning, messaging, voice, and visual identity — then designs and produces first drafts of all deliverables: logo, website landing page, intro deck, and supporting materials. AI handles the production-heavy work; your expert shapes every strategic and creative decision. These are shared with you ahead of Session 3 for an initial review.
Session 3 · 1 hour
By the time we meet, you've already seen the work. This session is for discussing your feedback, clarifying any questions, and aligning on the one round of refinements needed to get everything to final.
Your expert actions all feedback from Session 3 — refining strategy, copy, and design — and prepares final, handoff-ready deliverables.
Session 4 · 1 hour
We do a final walkthrough of everything together. You leave with a complete brand foundation and a clear sense of how to put it to work — plus a conversation about where to go from here if you want continued support.
Is this right for you?
This is for climate founders, nonprofit leaders, and consultants — who know that branding matters and are ready to actually do it. Not because the budget finally cleared, but because the time is right.
You're pre-Series A and juggling a thousand priorities. Your branding is DIY'd, placeholder, or holding you back — and investors, early customers, and first hires are making judgments either way. Brand Jumpstart gives you positioning that holds up under scrutiny and a complete set of assets (deck, site, one-pager) so you can show up credible before you've raised.
Your brand has to land with boards, funders, your staff, and the communities you serve — all at the same time. You don't have a $30K agency line item, and you shouldn't need one. Brand Jumpstart gives you messaging that holds up in funder conversations, positioning that earns board and staff buy-in, and deliverables your team can put to work right away.
Your personal brand is the product — and it has to land fast on your LinkedIn page, when you introduce yourself to someone new, or when a referral checks you out. What you need isn't flash; it's clarity on the problem you solve, a sharp case for why you're the best choice, and a public presentation that signals quality. Brand Jumpstart gives you positioning that makes your value obvious, a deck and one-pager that lead conversations with confidence, and a site and assets that match the caliber of the work you deliver.
Why ThriveKite
We're not generalists who added climate to our portfolio. ThriveKite has spent 20+ years in design and strategy — including leading sustainability innovation at a major consultancy. We've worked through the exact communication challenges your company is facing right now. You won't be paying us to get up to speed.
01
You're often pitching sustainability teams who care about impact and finance or ops teams who need to see the business case. We know how to build messaging that works for both without watering either down.
02
The impact angle matters — it's real and should be heard. But it can't be the whole story. We know when to lead with mission, when to lead with ROI, and how to make both feel true at the same time.
03
Climate solutions are often technically impressive and genuinely hard to explain. We've gotten good at knowing when to talk about how something works — and when to just talk about what it does.
Our take on AI
We know a lot of people working in climate have complicated feelings about AI. We do too, honestly. But we believe AI done right — used with intention, backed by carbon removal, and pointed at work that matters — can be a genuine force for good. Helping climate solutions reach the people who need them is exactly the kind of problem worth throwing serious tools at.
We build on Claude by Anthropic, a certified B Corp whose values align with ours. We use AI where it makes the work better — research, synthesis, structured writing — and stay conscientious about energy-intensive tasks. That's how we do this work well at a price that actually makes sense.
The real math
Here's what this scope typically runs at an agency.
At market rate, Brand Jumpstart would be a $10,000 engagement — and still a fraction of traditional agency pricing. But we built ThriveKite to make professional branding accessible to climate companies, so we've priced it at a dramatic discount for the climate space.
Investment
Brand Jumpstart
Climate mission pricing · 70% off market rate
Flat fee · 4 sessions · 6 deliverables
Take the next step
Not sure if Brand Jumpstart is the right move — or what your brand needs at all? Take five minutes. You'll get a clear read on where your brand is strong, where it might be holding you back, and whether Brand Jumpstart is the right fit for you right now.
Get a full month of ongoing design partnership after your Brand Jumpstart wraps — on us. Use it to roll out your new brand, build additional assets, launch your customer discovery, or keep the momentum going.
Limited spots available.