1. About you 2. Your brand 3. Your score

Brand Health Check · 3 min

How healthy is your brand, really?

A quick snapshot of where your brand stands today — overall, and across six dimensions that usually make the difference between a brand that drags and a brand that pulls. Built specifically for climate companies and mission-driven teams. No commitment, just clarity.

What's your name?

Email address

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Company name

In a sentence or two, what does your company do?

Which best describes your company?

Startup building in climate or sustainability Climate-focused nonprofit or NGO Consultant or advisor in the climate space Something else — let me explain

Tell us a bit more!

We built this for climate companies — but we're curious.

What stage is your company at?

Just getting started — still figuring things out Up and running, but early — first clients, projects, or pilots Established and growing Been at it a while — ready for a refresh Other

The assessment · ~2 min

Where does your brand stand today?

Answer as honestly as you can — the score is more useful when it reflects reality. Only you see the results.

What do you have to work with?

Fill us in on what you have now and how well it's working for you.

	Don't have this yet	Have it, needs work	Have it, it's solid	Have it, we love it

How well do you understand your market and customers?

Still figuring it out — haven't done much customer research yet I have a general sense, but it's mostly assumptions I've talked to potential customers and have a decent picture I know my audience well — I've validated this through real conversations or sales

How quickly do people grasp what you do?

We get a lot of follow-up questions They get the gist, but not what makes us different It clicks right away

How well-defined is your brand voice? (How you sound in writing, not just how you look.)

Haven't really thought about voice We have one, but it varies depending on who's writing Mostly consistent, could be sharper Distinctive and consistent across everything we put out

When you're alongside other organizations in your space — at a conference, on a website list, in a pitch lineup — how does your brand hold up?

We look less polished than peers We're probably a little forgettable We hold our own, but could still improve We stand out (in a good way)

If a customer compared you to 2–3 alternatives, could they quickly tell what makes you different?

They'd probably struggle to tell us apart There are differences, but they're hard to articulate The differences are clear once someone digs in Yes — our distinctiveness is immediate and obvious

When someone encounters your brand in different places — website, LinkedIn, a pitch deck, an email — does it feel like the same company?

It's all over the place — different looks, different voices Mostly consistent, but with obvious gaps Fairly consistent — small inconsistencies here and there Tight and consistent across every touchpoint

If a new team member, contractor, or partner needed to create something on-brand tomorrow, could they?

No — it's all in my head Barely — they'd have a lot of questions Mostly — we have some docs or templates Yes — we have clear guidelines and files they can use

Has anyone — a funder, advisor, partner, potential client — suggested your brand needs work?

Yes, more than once It's come up Not really

How do you feel when you share your brand — your website, your pitch deck, your LinkedIn?

I cringe a little (or a lot) Honestly, I don't think about it much — there are bigger things to worry about It does the job, but it doesn't quite feel like us I'm comfortable sharing it I'm genuinely proud of it

When people encounter your brand, how do they typically react?

They don't really react — it kind of passes by Politely engaged, but not memorable Positive — people say nice things about it Enthusiastic — people rave, share, or refer

How do the people closest to your brand feel about it?

If it's just you, answer for yourself.

It's a sore spot — tension, frustration, or disagreement about it There's quiet acknowledgment that it needs work It's fine, but no one's excited There's real pride and enthusiasm behind it

How well is your brand supporting your ability to grow?

It's actively holding us back It's getting in our way more than it's helping It's not really helping or hurting It's helping us grow It's driving real momentum for us

Are any of these creating urgency around your brand right now?

Check all that apply.

Fundraising, grant cycle, or investor conversations coming up Launching or relaunching a product, program, or service In an accelerator or incubator program Big event, demo day, conference, or speaking opportunity coming up Sales or partnership conversations aren't landing Pivoting — new audience, new niche, or new direction We've outgrown what we have Hiring or building a team and need to attract the right people No specific pressure

What's your situation around investing in brand work right now?

We have budget available for this We could find the budget if it's the right fit No budget for this right now Just exploring for now

Anything else important to know about your brand?

No wrong answers here. We just want to understand what's on your mind.

Your results

Here's your brand health check.

Thanks for walking through that. Below is a snapshot of where your brand stands today.

Overall brand health · out of 100

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How you scored across the six dimensions

What to look at first

Ready to build the brand your work deserves?

Brand Jumpstart is a focused 3–4 week engagement to rebuild the brand foundation — positioning, visual system, messaging, and a landing page that actually pulls.

Book your Brand Jumpstart intro call →

Or we'll review and reach out within a few business days.

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