Brand Jumpstart
Brand Jumpstart is a complete brand foundation for climate founders. Expert strategy, AI-powered process, done in 3–4 weeks — at a price that doesn't require a funding round first.
From ThriveKite · built specifically for climate founders, by someone who's spent 20+ years doing this work.
Tell us what you're building and we'll send everything you need to decide if it's right for you.
The gap we're filling
You can't afford good branding. You can't afford bad branding either.
Founders often get stuck here. It's too early to make a big investment in brand, but what you've put together isn't quite cutting it — and you don't want all your hard work to go unnoticed because your messaging isn't landing.
The Brand Jumpstart is the option that didn't really exist before: expert strategy and AI working together to get it right the first time, at a price that makes sense before Series A. Built around how people actually make decisions — not just what looks good — so your brand works as hard as your solution does.
What you walk away with
When we're done, you'll be able to clearly explain what you do — to investors, to customers, to the person who asks at a conference. You'll look like the company you already are. And the conversations you've been waiting to have will start happening.
Your complete strategic foundation — positioning, core messaging, voice and tone, and storytelling framework. Everything that defines how your brand thinks, talks, and shows up, in one document you'll actually use.
Professional logo files in multiple lockups and formats, ready for website, deck, social, and print.
A fully coded HTML landing page — or platform-ready version — built on your new brand and messaging. Actually there, not just a blueprint.
Coded HTML or platform-readyA complete presentation built around your value prop, the questions people actually ask, and a clear next step.
A polished overview ready to share at events, in follow-up emails, or with anyone who wants a quick look at what you do.
Branded digital cards you can share instantly — because your brand should show up everywhere you do.
Why ThriveKite
We're not generalists who added climate to our portfolio. ThriveKite has spent 20+ years in design and strategy — including leading sustainability innovation at a major consultancy. We've worked through the exact communication challenges your company is facing right now. You won't be paying us to get up to speed.
01
You're often pitching sustainability teams who care about impact and finance or ops teams who need to see the business case. We know how to build messaging that works for both without watering either down.
02
The impact angle matters — it's real and should be heard. But it can't be the whole story. We know when to lead with mission, when to lead with ROI, and how to make both feel true at the same time.
03
Climate solutions are often technically impressive and genuinely hard to explain. We've gotten good at knowing when to talk about how something works — and when to just talk about what it does.
"Climate companies have some of the most important stories to tell right now. And they're often being told with placeholder branding, inconsistent messaging, and a pitch deck that doesn't do the work justice. That's what we're here to fix."
Linsey · Founder, ThriveKite
How it works
Brand Jumpstart is a structured, high-efficiency engagement that takes you from blank slate to a complete brand foundation — in three focused conversations. Between sessions, your design & brand expert is doing the strategic and creative heavy lifting, using AI to accelerate research, synthesis, and production. You fill out two intake questionnaires, we may follow up with a few clarifying questions, and then we get to work. By the time we meet, there's already something real on the table.
Intake
You complete structured questionnaires covering your business model, audience, value proposition, and brand character. This — along with any follow-up we send your way — becomes the foundation for everything that follows.
Your design & brand expert reviews your intake and runs targeted research — using AI to accelerate audience analysis and competitive landscape mapping. From there, they develop three rough brand directions — each grounded in a distinct strategic hypothesis — for us to explore together in Session 1.
Session 1 · 1 hour
We share key insights about your brand, your customers, and your market that shaped three rough brand directions — each grounded in a distinct hypothesis about how your brand could show up in the world. You tell us what's resonating, what isn't, and what feels closest to true. That gives us exactly what we need to move into refinement.
With your direction confirmed, your expert develops the full brand definition — positioning, messaging, voice, and visual identity — then designs and produces first drafts of all deliverables: logo, website landing page, intro deck, and supporting materials. AI handles the production-heavy work; your expert shapes every strategic and creative decision. These are shared with you ahead of Session 2 for an initial review.
Session 2 · 1 hour
By the time we meet, you've already seen the work. This session is for discussing your feedback, clarifying any questions, and aligning on the one round of refinements needed to get everything to final.
Your expert actions all feedback from Session 2 — refining strategy, copy, and design — and prepares final, handoff-ready deliverables.
Session 3 · 1 hour
We do a final walkthrough of everything together. You leave with a complete brand foundation and a clear sense of how to put it to work — plus a conversation about where to go from here if you want continued support.
Our take on AI
We know a lot of climate founders have complicated feelings about AI. We do too, honestly. But if it's going to consume real resources either way, we'd rather point it at problems that matter. Helping climate solutions reach the people who need them feels like a reasonable place to start.
We use AI where it genuinely makes the work better — research, synthesis, structured writing — and are conscientious about energy-intensive tasks like mass graphics generation. That's how we can do this work well at a price that actually makes sense.
Is this right for you?
This is for founders who know branding matters and are ready to actually do it — not because the budget finally cleared, but because the time is right.
Good fit if...
Worth knowing
We built this specifically for climate companies — not because it's a market category, but because we care about the mission. This space has real communication challenges that most brand agencies don't know how to handle. We do.
A version for climate nonprofits and adjacent organizations is in the works.
What to expect
We know you're already running a company. We've designed this to be light on your time — with clear moments when we need you, and stretches where we just get to work.
Total time commitment: about 4 hours over 4 weeks.
This is your chance to tell us everything — your company, your customers, and where you want the brand to go. The more you share upfront, the better the work that comes back.
Before we meet, we'll share what we've been working on. No feedback required — just take a look, let it sink in, and show up ready to talk about it.
We come to every session with work already on the table. Your job is to react, respond, and tell us what feels true. No prep required.
The real math
Let's be honest about what goes into this. Brand Jumpstart isn't a template or a quick logo job — it's a complete brand foundation built by someone with 20+ years of experience, supported by AI that makes the process faster without cutting corners.
Brand Jumpstart sits in a category that didn't exist before: expert-led, AI-powered, and priced for founders who are building something that matters.
Our standard rate for this program is $10,000 — and at that price, it's still a fraction of what agencies charge for the same scope.
But we built ThriveKite because we believe climate companies have some of the most important stories to tell right now. For climate founders, we price Brand Jumpstart at $3,000 — because we'd rather this work be in the world than priced out of reach. The mission matters more than the margin.
Investment
Brand Jumpstart
Climate founder pricing · 70% off standard rate
Climate founders · Flat fee · 3 sessions · 6 deliverables
Early access
Getting in early has real advantages here. The first founders we work with receive a level of expert attention on every deliverable that reflects where we are: building something carefully, from the ground up, and committed to getting it right. As we refine the process, early clients benefit directly — and their input shapes what Brand Jumpstart becomes for every founder who follows.
After your Brand Jumpstart wraps, early-access founders get a full month of ongoing design partnership — on us. Use it to roll out your new brand, build additional assets, launch your customer discovery, or keep the momentum going.
Limited spots available.